HR Director and HR Consultant · Tashkent

I show where a business loses money through its people and organization

First I work out how the company makes money and where it loses speed, money and accountability. Then I build the HR system around that: org structure, payroll and KPIs, hiring, onboarding, analytics.

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Aleksandra Pismennaya
16 yearsin HR, five of them as HR Director
  • 16 years

    in HR, five of them as HR Director in companies of up to 3,000 people

  • $200–300k

    in profit gained by companies in my projects through lower costs and payroll

  • 300+

    managers and key specialists found over years of executive search

  • 2000+

    employees trained in a project at a large manufacturing plant

Symptoms

These are not separate problems. They are gaps in the system

A new recruiter or one more bonus won't close them. First you need to see the HR system as a whole and work out what it costs the business.

  1. 01Payroll grows faster than revenue
  2. 02People leave within their first months
  3. 03Vacancies take months to fill
  4. 04A strong specialist became a weak manager
  5. 05Nobody really understands the bonuses and KPIs
  6. 06Two departments do the same thing, and nobody does the third function
  7. 07HR is buried in paperwork and has no influence on the business
  8. 08Decisions about people are made by gut feeling

The main value of an HR audit

It doesn't answer "what's wrong with HR?" It answers the owner's three questions

My job is to show the owner and management the real picture, identify where the business loses money and efficiency through HR processes, and propose a concrete change plan.

  1. 01Where are we losing money and efficiency through people and organization?
  2. 02What needs to change?
  3. 03How do we do it in stages, and what result should the business get?

Case studies

What changed in companies after my work

Figures from projects where I was responsible for HR end to end. Company names are not disclosed.

  • Manufacturing

    Aluminium plant exporting to 22 countries

    1,400+ employees on site, HR team of 11

    2%

    staff turnover

    • Hired 352 people, including engineers and technical specialists
    • Trained more than 2,000 employees and drew up a retraining plan through 2029
    • Prepared the company for IATF 16949, ISO 14001, 45001, 50001 and ESG audits
  • Retail chain

    Chain of 38 branches

    HR team of 9, reporting to the founder

    −30%

    payroll after moving to a KPI model

    • Turnover fell by 20%, then by another 21% after onboarding was launched
    • Hired more than 300 people, from sales staff to top managers
    • Moved HR processes to Bitrix24 and 1C, introduced regular HR analytics
  • Distribution

    Distributor of international FMCG brands

    800 employees, 11 branches

    110–140%

    sales plan achievement

    • Turnover fell by 27%, cost per hire by 25%
    • Filled more than 200 positions in a year, including top and middle management
    • The company was rated best in class in the manufacturer's assessment
  • Call center

    Contact center in Moscow and Tashkent

    1,000+ employees, branches built from scratch

    2 days

    time to fill a position

    • After KPIs were introduced, headcount fell by 20% with no loss of quality
    • Customer complaints fell by 25% after operator training
    • Turnover fell by 20%, lateness by 40%

Industries I have worked in

ManufacturingRetailFMCG distributionAutomotiveCall centersITCosmetics

How I work

From a conversation to results in numbers

Start with an intro call
  1. Step 1

    Intro call

    A 30–40 minute call: what is happening in the company and what you want to get. Free.

  2. Step 2

    I study the business

    Not HR, but the business: how the company makes money, where it is heading, where it loses speed, money and accountability. I look at the numbers and talk to key people.

  3. Step 3

    I build the system

    Org structure, functions and roles, processes. Who decides, who is accountable, who controls. Then we select and strengthen people to fit that design.

  4. Step 4

    I set up management

    Once it is clear who is responsible for what, we can tackle KPIs, pay, the talent pool and analytics. I support the work myself or strengthen your HR team.

Aleksandra Pismennaya
Aleksandra PismennayaHR Director · HR Business Partner

About me

An HR business partner who speaks the language of numbers

16 years in HR, five of them as HR Director. At 21 I opened my own recruitment agency and spent seven years finding managers for companies in Uzbekistan. Then I worked in manufacturing, retail, distribution, automotive and call centers, and almost everywhere the HR function had to be built from scratch. Since 2018 I have advised companies on org structure, pay and HR transformation.

  • Two university degrees, one of them in psychology
  • More than 25 training programs, all Mike Pritula modules (2024)
  • SHL certificate: talent assessment and management
  • International certificates in HR marketing and HR analytics
  • Labor law, HR records, 1C:ZUP
  • Experience with international audits: IATF, ISO, ESG

«I believe in a simple order: first understand what the business needs, then build the system around it. Not the other way round.»

FAQ

Common questions

At what company size does an HR audit make sense?

Companies of several hundred people that have grown fast or are restructuring get the most out of it. An audit is useful for a small business too: it is easier to bring order now than to deal with the consequences later.

What is an employer brand and why does a company need one?

It is how candidates, employees and people who have already left perceive the company. It is built not by job ads but by a person's whole journey in the company, from the recruiter's first call to the last working day. A good employer brand makes hiring cheaper and helps retain people.

Why is HR outsourcing better than an in-house department?

You get the experience of an HR Director without paying for a whole department: salaries, taxes, workstations. It suits companies that need systematic work with people but don't yet need a large HR department.

What does setting up HR records management include?

Document templates and procedures, allocation of responsibilities, setting up records in 1C:ZUP and training the people who will maintain them. So that an inspection doesn't turn into a fire drill.

What does training HR specialists give the company?

Hiring and onboarding get noticeably better, and HR starts talking to managers in the language of numbers. Then people come to HR for decisions, not only for paperwork.

Let's discuss your task

Leave your contact details and I will get in touch within a day. I'll ask a couple of questions about the company and tell you where I would start. The first consultation is free of obligation.